The YMCA unveiled a new, more forward-looking logo that reflects the vibrancy and diversity of the organization, and a framework that focuses resources on three core areas: youth development, healthy living and social responsibility.  In another major change, the nonprofit will be called “the Y” to align with how people most commonly refer to the organization.

Our mission remains the same – to put Christian principles into practice through programs that build healthy spirit, mind and body for all. We are changing how we talk about ourselves so that people better understand the benefits of engaging with the Y.

Today, across the United States, Ys are making a difference in three key areas of focus:

• Youth Development: Nurturing the potential of every child and teen
• Healthy Living: Improving the nation’s health and well-being
• Social Responsibility: Giving back and providing support to our neighbors

“We are changing how we talk about ourselves so that people better understand the benefits of engaging with the Y,” said Kate Coleman, senior vice president and chief marketing officer of YMCA of the USA.  “We are simplifying how we describe the programs we offer so that it is immediately apparent that everything we do is designed to nurture the potential of children and teens, improve health and well-being and support our neighbors and the larger community.”